Aug 6, 2011
Stores Looking for edge on Tax-free WeekendBy Taryn LunaBoston.com

Boston, MA – The Massachusetts sales tax holiday isn’t until next weekend, but retailers are already gearing up for one of their busiest days of the year.

Local businesses are launching advertising campaigns, beefing up staff, ordering more merchandise, and offering additional discounts to capitalize on an influx of shoppers on Aug. 13 and 14, when most items $2,500 and under will go untaxed.

The tax-free weekend rings up about $500 million in sales for retailers – five times the amount in a typical summer weekend – and business owners liken the two-day event to the retail glory of Black Friday.

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