Eyeing a Portion of the Proceeds, Museums Welcome New Experiments in Retail
La Jolla, CA – In an effort to en (rich) museum-going experiences, something new is popping up. Pop-up shops are being added to exhibitions, pairing show themes with related products to give visitors more to peruse and to provide museums and merchants with profit-sharing perks. Note: These are not your average gift shops.
Erica Ashley Hecht of E.A. Vintage operates a pop-up shop at San Diego Museum of Art. Photo Susan DeMaggio It’s a win-win for all concerned, according to Erica Ashley Hecht of E.A. Vintage who produced a pop-up shop for the San Diego Museum of Art’s Culture & Cocktails soiree on July 21 in connection with “From El Greco to Dali: Spanish Masters from the Perez Simon Collection.”
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