Cruise ship retail going beyond the basics
One of the newest areas cruise lines are focusing on to increase their onboard passenger revenue is retailing. While cruise ships have always had shops, today’s operators are looking to go far beyond simply selling basic duty-free items, souvenirs and other necessities. Instead, they are exploring how they can make shopping a broader part of the overall cruise experience.
“Duty-free products are very appealing, so shopping is an essential part of the cruise vacation,” says Ross Henderson, senior vice president of onboard revenue operations for Norwegian Cruise Line, noting that passengers’ changing tastes are influencing how the cruise lines are approaching retail operations. “Over the past two decades, onboard retailing has shifted from traditional souvenir shopping to a more diversified experience.”
Read more about cruise ship gift shops in this article from Cruise & Ferry.
