eStrategies

Text Messaging Services: Are They Right For You?

Every few years, store owners are presented with a new technology to help them improve their reach with customers. First it was email, then social media, and now many marketing experts are recommending using text... more »

Expert Christi Tasker makes sense of social media landscape during AmericasMart

Trying to stay up on social media can lead to social unrest for small to medium business owners. That’s why there are experts on the subject, such as Christi Tasker of PuTTin’ Out, a social... more »

Getting Social: Influence purchase decisions with viral content

When it comes to making a purchase decision, consumers generally follow a routine regardless if they are buying a big-ticket item or an everyday necessity. Although routines may vary, there are common steps that people... more »
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Picture Perfect

How to make Instagram work for you. Although Instagram is much smaller than the social media giant Facebook, with about 200 million monthly active users it’s a website with growing opportunity. And since Facebook purchased... more »
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Your Customers Will “Like” This

Looking for ideas for meaningful and popular content on Facebook? Here are some. Have you ever posted something on your Facebook page and felt like you were just talking to yourself? Consumers are busy, just... more »
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One Message: Three Messengers

Facebook and Pinterest and Blogging, Oh My! Here’s how to integrate all three platforms to promote your gift shop goals. A few issues ago, we discussed how in-store events can be a strong marketing and... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Social Connections


Upcoming Trade Shows

November 26, 2018 - November 28, 2018

Asian Gifts & Housewares Show

Paris,
November 29, 2018 - November 29, 2018

Annual Holiday Bazaar

Elk Grove Village, IL
December 1, 2018 - December 4, 2018

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC
December 6, 2018 - December 8, 2018

Baton Rouge Jewelry and Merchandise Show

Baton Rouge, LA
December 7, 2018 - December 7, 2018

Holiday Gift Show

Elk Grove Village, IL
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