Marketing

Planning for Markdowns

Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »
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Green Goods

With careful research and planning, this Chicago-area retailer has a winning store on her hands. When speaking to civic and business groups, Connie Citarelli asks, “Who opens an eco-boutique in the middle of a recession?”... more »
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Think Pink

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »
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GIFT SHOP and ONE COAST Makeover Contest

Donna Simmons from Duck Duck Goose in Dacula, GA, was the lucky winner of the makeover contest. Check out the dramatic results! GIFT SHOP magazine and OneCoast brought back the popular makeover contest this year.... more »

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »
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Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »

Social Connections


Upcoming Trade Shows

January 4, 2019 - January 7, 2019

Philadelphia Gift Show (Winter)

,
January 5, 2019 - January 7, 2019

Philadelphia National Candy Gift & Gourmet Show

Hershey, PA
January 8, 2019 - January 15, 2019

Atlanta International Gift & Home Furnishings Market (Winter)

Atlanta, GA
January 8, 2019 - January 11, 2019

Heimtextil Frankfurt

Frankfurt,
January 10, 2019 - January 12, 2019

Alaska Wholesale Gift Show

Anchorage, AK
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