Marketing

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Past. Present. Possible.

Repurposing vintage objects as display fixtures connects emotionally with customers. In a tight economy, display props, fixtures and store decor need to serve multiple selling seasons. By choosing items that can be repurposed to display... more »

Want More Traffic? Hit the Road

If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties.... more »

Sales Surge
on Small Business Saturday

Gift retailers cash in on second annual event which spurred an estimated 
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner... more »

3rd Annual Eco-Choice Awards

The SustainAbility display at this summer's New York International Gift Show was full of worthy candidates for this edition of the Eco Choice Awards. Find out which ones made the cut. What exactly constitutes an... more »

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a... more »

Making Web Communications Mobile-Friendly

You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly.... more »

Social Connections


Upcoming Trade Shows

June 29, 2018 - July 1, 2018

Summer Fancy Food Show

New York, NY
June 29, 2018 - July 2, 2018

Messe Frankfurt Tendence

Frankfurt,
July 3, 2018 - July 5, 2018

GIFTEX

Tokyo,
July 7, 2018 - July 10, 2018

International Christian Retail Show (ICRS)

Orlando, FL
July 9, 2018 - July 16, 2018

Atlanta Summer Gift & Home Furnishings Market

Atlanta, GA
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