Marketing

Lessons Learned

In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could... more »

Make Your Store Pinteresting!

Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months... more »

Cash in on Cash Mobs

A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't... more »

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Past. Present. Possible.

Repurposing vintage objects as display fixtures connects emotionally with customers. In a tight economy, display props, fixtures and store decor need to serve multiple selling seasons. By choosing items that can be repurposed to display... more »

Want More Traffic? Hit the Road

If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties.... more »

Sales Surge
on Small Business Saturday

Gift retailers cash in on second annual event which spurred an estimated 
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner... more »

Social Connections


Upcoming Trade Shows

January 4, 2019 - January 7, 2019

Philadelphia Gift Show (Winter)

,
January 5, 2019 - January 7, 2019

Philadelphia National Candy Gift & Gourmet Show

Hershey, PA
January 8, 2019 - January 15, 2019

Atlanta International Gift & Home Furnishings Market (Winter)

Atlanta, GA
January 8, 2019 - January 11, 2019

Heimtextil Frankfurt

Frankfurt,
January 10, 2019 - January 12, 2019

Alaska Wholesale Gift Show

Anchorage, AK
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