Marketing

Make Your Store Pinteresting!

Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months... more »

Cash in on Cash Mobs

A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't... more »

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Past. Present. Possible.

Repurposing vintage objects as display fixtures connects emotionally with customers. In a tight economy, display props, fixtures and store decor need to serve multiple selling seasons. By choosing items that can be repurposed to display... more »

Want More Traffic? Hit the Road

If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties.... more »

Sales Surge
on Small Business Saturday

Gift retailers cash in on second annual event which spurred an estimated 
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner... more »

3rd Annual Eco-Choice Awards

The SustainAbility display at this summer's New York International Gift Show was full of worthy candidates for this edition of the Eco Choice Awards. Find out which ones made the cut. What exactly constitutes an... more »

Social Connections


Upcoming Trade Shows

September 29, 2018 - September 30, 2018

In The MKNG

Bethel, NY
September 29, 2018 - September 30, 2018

Peters Valley Craft Fair

Augusta, NJ
September 29, 2018 - September 29, 2018

Niche Fair

Naperville, IL
September 30, 2018 - October 2, 2018

Columbus MarketPlace (September)

Dublin, OH
October 9, 2018 - October 12, 2018

New York Tabletop Show (Fall)

New York, NY
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