Marketing

1st Annual Eco-Choice Awards

GREEN Awards Winners of the first-ever Eco-Choice Awards were selected by retailers at the August 2009 New York International Gift Fair® (NYIGF®), with top honors bestowed to "green" gift and home products in three categories:... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »

The Web as Marketing Tool

You have heard it mentioned often enough by now: The Internet is a great, cost-effective way to promote your business. Problem is there are billions of websites jockeying for position and attention. Trillions of pieces... more »

Green Marketing

Sonya Hart, co-owner of River Forest, IL-based Two Fish Art Glass, has been practicing an eco-friendly lifestyle all her life. She has also been slowly convincing her partner to make changes within their lighting showroom,... more »

Customer Service Sells!

Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the... more »

Striking Gold: Gathering and Using Customer Data

If you are like most gift-store retailers, you have many, many customers walking through your doors every day. Are you exploiting the gold mine hidden in their names and email addresses? This information can get... more »

Spring Into Action With In-Store Events

You work hard to offer unique products and make your store a pleasant and friendly place to shop. What better way to take this one step further than by holding an in-store event? As you... more »

The Price is Right

Most of your customers have price ranges within which they are willing to spend, with the most affluent customers having much wider ranges than others. It is in the realm of variable affordability—how much that... more »

Social Connections


Upcoming Trade Shows

November 30, 2017 - December 3, 2017

TransWorld’s Holiday Jewelry, Fashion & Accessories Show

Schaumburg, IL
December 2, 2017 - December 4, 2017

Charlotte Gift & Jewelry Show

Charlotte, NC
December 3, 2017 - December 6, 2017

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC
December 3, 2017 - December 6, 2017

Showtime ITMA Market

High Point, NC
December 15, 2017 - December 17, 2017

Baton Rouge Jewelry and Merchandise Show

Baton Rouge, LA
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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