Parting Shot

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Back Room Blueprint

An organized back room is essential to the profitability of a retail store. It houses the supporting materials and supplies needed to conduct retail transactions, as well as areas for processing incoming and outgoing merchandise.... more »
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Plum Crazy

Say it with flowers! Bonus points if they conform to color trends. Here are a few examples in hues of purple – the 2014 shade of the year. (more…) more »

Check it Out!

First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone... more »
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Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image. (more…) more »
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Manage Your Markdowns!

Remember the hot-selling item that you reordered too late and the time you got talked into ordering six-dozen of something to get a super deal? The remainders are likely on a sale table or clearance... more »

Licensed to Merchandise

Use your creative license when it comes to displaying specific artists' lines. These ideas should help. Using an accent color for props and display backdrops adds dimension and makes a collection pop. This technique is... more »

Trick or Tweet

Step aside Casper. Halloween's grown up and going to the birds. Why Birds?Birds have always been part of dark folklore. Ancient cultures viewed crows, ravens, owls and vultures as evil and demonic. There's something inherently... more »

What’s Your Sign?

When customers near your store, you only have a few seconds to grab their attention. What message is your store sign sending?Here is a quick checklist to make sure your store's sign is speaking the... more »

Social Connections


Upcoming Trade Shows

January 4, 2018 - January 7, 2018

Tupelo Furniture Market

Tupelo, MS
January 5, 2018 - January 8, 2018

Philadelphia Gift Show

Oaks, PA
January 6, 2018 - January 8, 2018

Philadelphia National Candy, Gift & Gourmet Show

Oaks, PA
January 8, 2018 - January 11, 2018

Hong Kong International Stationery Fair

Hong Kong,
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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