Parting Shot

Attention, Shoppers!

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation. An effective sign is:1 VisibleAn effective sign is large and legible enough to grab shoppers' attention.2 CreativeAn effective sign is creative... more »

Wooing Brides: Gift Registry 101

The bridal industry is a lucrative market and you 
can reap the benefits by having a wedding registry in your shop. The first thing you see when you enter Melinda's Fine Gifts is a table... more »

Vintage (Re)Visited

To sell vintage, you need a mix of something old and something new. Here's the anatomy of a "vintage" display.Cracker Jax in DeKalb, IL, began in 1984 as a vintage clothing store and has since... more »

Sweet Tweets

What makes a good "tweet?" One that lets your branding-your voice-come through loud and clear. Here's a sampling of what works-and what doesn't. From @CardsPR"Sweet. Teary. I love this lady! ~Sniff~ http://blog.hallmark.com/2010/01/22/a-lifetime-of-cards/"This is even shorter... more »

Timely Tax Tips

There are a number of steps that every gift retailer can take to minimize taxes. Here are a few. This is the first year in which gift retailers can convert funds in regular Individual Retirement... more »

Off-the-Wall Sales!

If you're running short of merchandising room, or even looking for prime selling space, don't ignore your walls. The last issue of GIFT SHOP looked at how walls can covey your store's marketing message. Here... more »

The Right Light

Your store lights can make or break your walls. Make sure you're using the right ones for maximum impact.In our marketing article in this issue of GIFT SHOP, we already looked at how walls can... more »

On The Cards

Greeting cards include a mix of time-honored staples and newer trends. Here's a look at the latest trends in this important stationery segment. Pop UpBells and whistles in paper engineering make for eye-popping cards.Up With... more »

Social Connections


Upcoming Trade Shows

November 30, 2017 - December 3, 2017

TransWorld’s Holiday Jewelry, Fashion & Accessories Show

Schaumburg, IL
December 2, 2017 - December 4, 2017

Charlotte Gift & Jewelry Show

Charlotte, NC
December 3, 2017 - December 6, 2017

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC
December 3, 2017 - December 6, 2017

Showtime ITMA Market

High Point, NC
December 15, 2017 - December 17, 2017

Baton Rouge Jewelry and Merchandise Show

Baton Rouge, LA
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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