Trend Report / Summer 2015

Rope

Beneath this texture-rich trend lays the idea of connections, and the ties that bind us together. The actual material provides a nice contrast to other textures, while knots provide yet another interesting design element. While its nautical air is ideal for the warmer months and coastal venues, rope can have a cowboy feel or be but one interesting element in a dynamic product. At retail, try to mix in depictions of it in other forms, for example letterpressed. Clever displays will leave you connected with your customers — but hardly at the end of your rope! — Sarah Schwartz, Trends Editor



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