Aurora World

Peanuts, Aurora World establish license partnership

Plush toy company Aurora World established a partnership with Peanuts Worldwide, the global company behind Charles Schulz’s beloved characters. This collaboration will see Aurora World take the helm in manufacturing a delightful range of Peanuts... more »

Aurora World launches new toy division

Aurora World is introducing a new toy division, dubbed “Aurora Toys.” According to the company, the move not only signifies a milestone for Aurora but also underlines the company’s commitment to its customers — retailers... more »
Ukraine Plush Donation March 2022

Aurora World donates plush products to children and families in Ukraine

When there are opportunities to spread joy and comfort to those in need, we all should take a step forward to lend a helping hand. “Aurora World’s initial mission from the start has always been... more »
Aurora World helps Kids Wish

Aurora World gifts Kids Wish Network truckloads of smiles

Aurora World, a maker of innovative designs for both play and collectible toys, continues to support Kids Wish Network during these unprecedented times. “Aurora World's purpose from the start of our gift journey has always... more »
Aurora World donates plush to NAEIR

Aurora World donates overstock plush to NAEIR

Aurora World’s 39 year old mission is to deliver gifts of smiles to everyone. Having that in mind, when Aurora World found itself with an overstock of cuddly toys, donating them seemed a natural fit... more »

Aurora World announces partnership with Support Our Troops

Aurora World, a global leader in plush toys and high-quality gift products, today announced a partnership with Support Our Troops, an organization that annually provides millions of dollars’ worth of care goods and services to American service... more »

Aurora World launches spring plush collection

Aurora World offers an impressive range of sizes and species to delight children of all ages. In fact, the global leader in high-quality gift products has more than 3,500 soft dolls and plush animals to... more »

Aurora World announces 2016 introductions at Toy Fair

Aurora World is nosing ahead (with Gnomlins), making a splash (with Sea Sparkles and YooHoo sea life) and succeeding with flying colors (thanks to Candy Confettis and more) at the 2016 Toy Fair, taking place... more »

Social Connections


This year’s outlook is just peachy.The Pantone Color Institute named Peach Fuzz (PANTONE 13-1023) its 2024 Color of the Year, and the hue is already permeating retail. Here we present the latest products adorned in the peachy hue, as well as four complementary hues selected by Pantone for 2024. Read the Spring 2024 Trend Report here: giftshopmag.com/article/spring-2024-trend-report-peach-fuzz-and-its-supporting-cast/📸: Photo courtesy of Mud Pie. ... See MoreSee Less
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Gift Shop Plus Spring 2024 cover
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