merchandising and display
If there's one person who outdoes Santa Claus in their holiday planning, it’s Sara Villari. Villari founded Occasionette in 2013 in South Philadelphia when...
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Incorporating natural products into gift and home décor displays is a sure-fire way to create strong, visually appealing statements that customers are drawn to. Many independent garden centers are enticing their customers and encouraging exploration...
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Whenever I talk about signs with a retailer, the first thing I ask them to do is to take the 360° test: stand anywhere in your space and take a slow spin, counting the number...
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I consider myself a creative curator. Spending the last 41 years in retail, I have learned a lot about merchandising and design. Between seven years at the iconic Fred Segal to another seven years at...
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The National Candle Association (NCA) shares seven candle ideas that are ideal for Mother's and Father's Day. Ideas Bring the Day Spa Home Since going to a spa may not be possible this year, bring...
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Displays are not just something we, as retailers, do to sell our products — they are our silent salespeople, telling customers our stories. We have less than three seconds to grab their attention and convince...
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We were blown away by the amount of great displays and creativity that were shown in this year’s Creative Display Contest. It was a very difficult job to narrow down the entries to the top...
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The novelty industry in America is booming, bringing in an estimated 16 billion dollars each year. Still, special event and novelty retailers face a unique challenge that sets them apart from typical department stores and...
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