merchandising
Displays are not just something we, as retailers, do to sell our products — they are our silent salespeople, telling customers our stories. We have less than three seconds to grab their attention and convince...
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Many of your customers have countless questions about safety and their interactions with the world around them. What is a risk, what is safe, what can I do to get back to normal while still...
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For better or worse, 2020 has dramatically changed the retail landscape. After stores reopened, many reported shoppers spending less time browsing. This means that retailers need to figure out how to encourage consumers to shop...
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Yay! is a small Orlando, Florida boutique offering a range of products all in 250 square feet. Stacy and Jim Coon, owners, opened this quaint shop about a year and a half ago. This tiny...
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There are several things to consider with a small-spaced store, but the “wow” factor can still be achieved. Overall, there are three factors to consider: layout, inventory and product. LAYOUT This is a notable challenge...
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Photo taken at: Goshen, Indiana Meet the 2019 Creative Display Contest winner: @thesoapygnome of Goshen, Indiana. Owner Jenny Frech uses artisanal flair to create engaging displays for its hand-crafted soaps and personal care products. Swipe to...
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Brick-and-mortar stores have one prominent competitive advantage over the quick-click sale. They have the capacity to engage and direct customers through thoughtful and expressive displays. Understanding the influence of powerful environments and designing a focal...
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Use your creative license when it comes to displaying specific artists' lines. These ideas should help. Using an accent color for props and display backdrops adds dimension and makes a collection pop. This technique is...
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