Toy Fair

Toy Fair offers virtual year-round platform for buyers

Toy Fair, in the absence of Q1 live events, encourages toy companies to leverage Toy Fair Everywhere, a virtual platform that is available during Toy Fair season and all year long. “Toy Fair Everywhere is... more »

Toy Fair New York cancels February show

The Toy Association, producer of Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, has announced the cancellation of Toy Fair New York, originally set to take place, Feb.... more »

The Toy Association postpones Toy Fair Dallas until 2022

In response to challenges posed by the Delta variant of the COVID-19 pandemic, The Toy Association has announced the official postponement of Toy Fair Dallas, which was planned to take place Oct. 5-7. It is... more »

World of Toys Pavilion premieres at Toy Fair New York

Whether it’s Hong Kong, India or Russia – the World of Toys Program by Spielwarenmesse eG gives manufacturers access to international toy markets. In 2022, the popular format will arrive in the U.S., appearing at... more »

Toy Association unveils Toy Fair Everywhere

The Toy Association unveiled plans for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when... more »

MasterPieces licenses Scholastic Entertainment’s Clifford The Big Red Dog series

MasterPieces, which is celebrating its 25th Anniversary this year, will now offer Clifford The Big Red Dog products through its licensing agreement with Scholastic Entertainment. MaterPieces will "unleash" its Clifford The Big Red Dog games... more »

ASTRA’s Share the Fair features Toy Fair’s best finds

The American Specialty Toy Retailing Association's (ASTRA) Share the Fair event will be held Monday, Feb. 24 at Javits Convention Center. Open only to ASTRA members, the event is designed to help retailers optimize their time... more »

Schleich celebrates 85 years empowering kids’ creativity

Schleich USA, is celebrating the company’s 85th year empowering kids’ creativity through imaginative play with a bold integrated marketing campaign, limited edition figurine and more. The American arm of the world’s leading manufacturer of animal figurines... more »