toys

World of Toys Pavilion premieres at Toy Fair New York

Whether it’s Hong Kong, India or Russia – the World of Toys Program by Spielwarenmesse eG gives manufacturers access to international toy markets. In 2022, the popular format will arrive in the U.S., appearing at... more »

Kellytoy teams up with California high school

Kellytoy, a subsidiary of Jazwares, announced that it has contributed nearly 100 of its best-selling “chonky” Squishmallows to Silverado High School (Silverado) located in Mission Viejo, California, in the Saddleback Valley Unified School District, to... more »

People of Play celebrates launch of virtual program

People of Play (POP), formerly CHITAG, celebrates the official launch of its website and interactive POP database with POP into Spring week, Mar. 1-5, 2021. The virtual program epitomizes the organization's mission of celebrating and... more »

NPD Group reports juvenile products sales reached $7.35 billion

Dollar sales for the U.S. juvenile products industry reached $7.35 billion in 2020, an increase of 6.5% over 2019, according to The NPD Group. Units grew by 1.8% and the average retail price of $18.21... more »

Retail sales grow 16% in toy industry in 2020

The NPD Group announced U.S. retail sales of toys generated $25.1 billion in 2020, an increase of 16% or $3.5 billion. Unit sales for the year were flat while the average selling price increased by... more »

Toysmith forms new partnership with Stortz Inc.

Toysmith announced that on December 14, Stortz Inc. will begin selling a vast portfolio of Toysmith toy and gift products in Canada. Based out of Toronto, Ontario, Stortz is a Canadian distributor that offers high-quality,... more »

Toy Association unveils Toy of the Year finalists

From educational toys that make at-home learning fun, to creative crafts, board games, and innovative toys the whole family can enjoy together, the 2021 Toy of the Year (TOTY) Award finalists announced by The Toy Association are sure to... more »

Toy Association urges gift-givers to shop safely online

The upcoming holidays should be a time to relax after a long year, but the Toy Association urged parents to be vigilant about ensuring counterfeit and imitation toys – which have the potential to be... more »