toys

Toy Association unveils Toy Fair Everywhere

The Toy Association unveiled plans for Toy Fair Everywhere, a new series of virtual market weeks to help toy businesses connect with their customers, suppliers, and the global play community during these uncertain times when... more »

Educational toy companies offer free at-home learning activities for children

In light of recent announcements across the country and around the world as it relates to unexpected school and childcare closings due to COVID-19, educational toy and hands-on curriculum companies Learning Resources, Educational Insights and... more »

The American International Toy Fair reveals new products

This year marks the 117th American International Toy Fair. It is the largest toy trade show in the Western Hemisphere, the third largest in the world and a critical time for the approximately $22 Billion U.S. traditional toy... more »

ASTRA’s Share the Fair features Toy Fair’s best finds

The American Specialty Toy Retailing Association's (ASTRA) Share the Fair event will be held Monday, Feb. 24 at Javits Convention Center. Open only to ASTRA members, the event is designed to help retailers optimize their time... more »

Schleich celebrates 85 years empowering kids’ creativity

Schleich USA, is celebrating the company’s 85th year empowering kids’ creativity through imaginative play with a bold integrated marketing campaign, limited edition figurine and more. The American arm of the world’s leading manufacturer of animal figurines... more »

ASTRA members receive benefits at Spielwarenmesse Toy Fair

Members of the American Specialty Toy Retailing Association (ASTRA) who attend the Spielwarenmesse International Toy Fair in Nuremberg, Germany can get a free ticket to the exhibit hall and are invited to special ASTRA activities,... more »

Captivate and Educate

This year, tactile/sensory, sustainable and educational products are leading the way. Kristin Morency Goldman, spokesperson for The Toy Association, explained what is evolving in this category. “Expect to see the next evolution in unboxing toys,... more »

Toys for Special Needs Children

Specialty retailers can help capture sales by offering toys geared towards children and even the young with special needs. Offer well-placed offerings in shops to capture consumers interest and provide a “try me” section. Toys... more »