Kicking off the summer, the month of June is ripe with opportunities to have some fun and enjoy the great outdoors. Up your curb appeal with clever signage and store window displays that invite passersby in to shop. And don’t forget to make your own shopping list before heading to the summer trade shows. This year’s crop of new introductions looks better than ever. See you there!

FEATURED RETAILER

Du Jardin
#Fredericksburg series from Spring 2019

Du Jardin, a unique boutique located in the heart of historic downtown, provides a myriad of merchandise: fine gifts, personal accessories, home décor and furnishings for both indoors and outdoors. Owner, Regina Eisenhower, opened Du Jardin in 2008 and relocated in 2011 to “meet the demand for more inventory and services.” She said Du Jardin focuses specifically on “European home furnishings and accessories not available in other stores.”

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TIP OF THE MONTH

“Switch from starting your sentences with I, Me, We, or your Store Name…and start with the word YOU. Focus on what your customer gets, not what you offer. … For example, at Bob’s Bouquets, we sell only fresh flowers becomes… ‘You’ll get fresh flowers that look amazing and last a long time.’ Take a look at your website, your newsletters, any of your written materials and make the switch.”
- -Bob and Susan Negen, WhizBang! Retail Training