Du Jardin, Fredericksburg, Virginia
Du Jardin, a unique boutique located in the heart of historic downtown, provides a myriad of merchandise: fine gifts, personal accessories, home décor and furnishings for both indoors and outdoors. Owner, Regina Eisenhower, opened Du Jardin in 2008 and relocated in 2011 to “meet the demand for more inventory and services.” She said Du Jardin focuses specifically on “European home furnishings and accessories not available in other stores.”
Inventory displays are updated frequently to reflect trends and seasonal items. Shoppers walk in and are greeted with pleasant aromas, furniture, local art, beautifully crafted cutting boards and more. Eisenhower noted her busy season is really two seasons —spring, with customers shopping the garden lines and Thanksgiving through the holidays.
Eisenhower said, “I offer a service that is unique and my European heritage brings a special perspective to people seeking that special something — it also gives me joy to see others discover their own design preferences and partner with them to make it a reality.” She also shared staging merchandise within her retail store is impactful.
“Fredericksburg is known for its colonial and Civil War history; it is a very busy town and stores are surrounded by restaurants and other boutiques,” she said. Du Jardin’s location is well-suited for locals and tourists who walk the downtown streets.
Eisenhower said fine European linens, and furniture from Italy are top-sellers in her store. Sid Dickens wall tiles, and a variety of garden products procured from New England and Chicago are also very popular. She also shared Christmas decorations from Germany, Sweden and Austria are best-sellers for Eisenhower during the holiday shopping season.
Customer service is of paramount importance to her and everyone who enters the store is greeted with a smile and kind words. Shoppers know when they come inside they will have assistance with finding the perfect gift.
Best-Sellers at Du Jardin
Home Decor: Sid Dickens wall tiles; vases; Eckelend linens; Epicurean cutting boards; Furniture from Italy; garden products from New England and Chicago; decorative and retro-style vinyl; bamboo kitchenware.
Christmas Decorations: From Germany, Sweden and Austria.