Features

Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

#ShopFredericksburg: Du Jardin

Du Jardin, a unique boutique located in the heart of historic downtown, provides a myriad of merchandise: fine gifts, personal accessories, home décor and furnishings for both indoors and outdoors. Owner, Regina Eisenhower, opened Du... more »

Meet the Maker: Honey House Naturals

Ruth Willis, founder of Honey House Naturals, opened her business after years of working with bees and selling honey at local markets. This 100 percent woman-owned (and about a 95 percent female staff) has grown... more »

#ShopFredericksburg: Latitudes Fair Trade Store

Owner Terry Owsley, and his wife Lee, began Latitudes Fair Trade Store in Warrenton, Virginia (2010) and expanded to Fredericksburg in November 2013. Latitudes specialty is the “principles behind the products” they sell. The idea... more »

#ShopFredericksburg: Whittingham

Whittingham opened 24 years ago and over the years owner Bob Whittingham moved locations but not the focus on providing excellent products and inspiration to customers. “Fredericksburg is considered America’s most historic city and works... more »

Customization Sells

Many businesses have been creating customized products to feature branded names, locations, images, unique stories, and more. Gift Shop discussed customization with a few manufacturers to learn more about how and why they began offering... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Paging Gift Books

Carrie Kohs of pucciManuli, a children’s store in Ardmore, Pennsylvania, had heard about a dance performance based on the kids’ book “What Do You Do With an Idea?” being staged in Philadelphia. She figured she... more »

Social Connections


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