Marketing

Selling CBD? Cover image

Selling CBD?

As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Analytical, creative store layouts lead to maximum profits

Designing your retail store’s interior is both an art and a science that requires artistry, psychological insights and a little bit of testing. How you organize things can tell your brand’s story, create an immersive... more »

A Haitian Narration

There are few things in this world that match the blissful feeling you get from helping a child, in any capacity. I learned that a while ago and was overjoyed to have a chance to... more »

Social Connections


Upcoming Trade Shows

Apr 18 – 20

Gift, Gourmet and Souvenir Show

Petoskey, MI USA
Apr 19

The Buyers Cash & Carry New England

Marlborough, MA USA
Apr 20 – 22

London Stationery Show

London, United Kingdom (UK)
Apr 23 – 27

MSA Forward

Cleveland, OH USA
May 8 – 10

West Coast Gem & Mineral Show

Costa Mesa, CA USA
Gift Shop Winter 2020 Cover
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