Marketing

Marketing to Shoppers Under 40

Customer-centric is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers; the shoppers under 40. Yet a recent slew of ridiculous crowd-funded campaigns – such... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Analytical, creative store layouts lead to maximum profits

Designing your retail store’s interior is both an art and a science that requires artistry, psychological insights and a little bit of testing. How you organize things can tell your brand’s story, create an immersive... more »

A Haitian Narration

There are few things in this world that match the blissful feeling you get from helping a child, in any capacity. I learned that a while ago and was overjoyed to have a chance to... more »

Constant Contact launches integration for Shopify

Constant Contact has launched an integration with Shopify, allowing merchants to send branded, targeted and automated emails to customers, including those who abandoned shopping carts, for higher conversion. The integration is timely with e-commerce sales... more »

The Power of Focal Points in Store Design

Brick-and-mortar stores have one prominent competitive advantage over the quick-click sale. They have the capacity to engage and direct customers through thoughtful and expressive displays. Understanding the influence of powerful environments and designing a focal... more »

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