Marketing

Grand + Benedicts_T-Model Sneeze Guard

Shopping Safely

States and retailers have begun to navigate reopening following the COVID-19 pandemic, and the reality is that this “new normal” may be here to stay for (at least) the foreseeable future. For retailers, this means... more »
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Why SEO Matters for Specialty Retailers

Today, independent retailers aren’t just competing with other owner-operated shops in town. Online retailers of all sizes are trying to take a piece of the gift industry pie, and it is up to shops to... more »
Yay! a small, successful retail store

Great Things Come in Small Packages

There are several things to consider with a small-spaced store, but the “wow” factor can still be achieved. Overall, there are three factors to consider: layout, inventory and product. LAYOUT This is a notable challenge... more »
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Selling CBD?

As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Social Connections


Upcoming Trade Shows

Aug 12

The Buyers Cash & Carry Springfield

Springfield, OH USA
Aug 13 – 18

Atlanta Summer Gift & Home Furnishings Market

Atlanta, GA USA
Aug 18 – 24

Seattle Summer/Fall Gift Show

Seattle, WA USA
Aug 19 – 25

Dallas Total Home & Gift Market

Dallas, TX USA
Aug 20 – 24

LA Mart (Summer)

Los Angeles, CA USA
Aug 25 – 28

Dallas Apparel & Accessories Market (Summer)

Dallas, TX USA
Aug 25 – 28

Kidsworld (Summer)

Dallas, TX USA
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