Marketing

Why SEO Matters infographic

Why SEO Matters for Specialty Retailers

Today, independent retailers aren’t just competing with other owner-operated shops in town. Online retailers of all sizes are trying to take a piece of the gift industry pie, and it is up to shops to... more »
Yay! a small, successful retail store

Great Things Come in Small Packages

There are several things to consider with a small-spaced store, but the “wow” factor can still be achieved. Overall, there are three factors to consider: layout, inventory and product. LAYOUT This is a notable challenge... more »
Selling CBD? Cover image

Selling CBD?

As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Social Connections


Upcoming Trade Shows

Jun 4 – 6

LA Mart Spring Sample Sale

Los Angeles, CA USA
Jun 10 – 13

Atlanta Apparel Market (Spring)

Atlanta, GA USA
Jun 23 – 26

Kidsworld (Spring)

Dallas, TX USA
Jun 28 – 30

Fancy Food Show (Summer)

New York, NY USA
Jun 29

The Buyers Cash & Carry Midwest

Madison, WI USA
Jul 9 – 13

LA Mart (Summer)

Los Angeles, CA USA
Jul 21 – 25

Seattle Gift Show (Summer)

Seattle, WA USA
Gift Shop Winter 2020 Cover
Get one year of Gift Shop in both print and digital editions for just $15.

Interested in reading the print edition of Gift Shop?

Subscribe Today »

website development by deyo designs