Marketing

Public Relations, Social Media and Blogs: They Go Hand-in-Hand

Bloggers have staked out a strong claim as the latest peddler of news and opinion in a field that had been ruled by print and broadcast journalists, and the most conspicuous in the era of... more »

10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, small retail business owners are more concerned about the realities of email marketing... more »

Writing on the Wall

When you think in-store marketing and branding, do you ever think of using your store's walls? While they might not be considered traditional marketing vehicles, a flat expanse of in-store space might just be crying... more »

Get ‘Em to Your Store

Before hosting her event, retailer Patti Harbin of In-Courage in San Antonio, TX, used promotional materials from Lolita to create this gorgeous invite. Because she was strapped for time, she distributed the invitations at local... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »

The Web as Marketing Tool

You have heard it mentioned often enough by now: The Internet is a great, cost-effective way to promote your business. Problem is there are billions of websites jockeying for position and attention. Trillions of pieces... more »

Message in a Bag

1. The bright red store bags from Lululemon incorporate fun messages that emphasize the store's philosophy of helping customers live healthier, more fun lives. Eye-catching red color and trendy messages make this bag a winner.... more »

Customer Service Sells!

Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the... more »