Cause and Effect

Marketing for a Cause As a small business owner, it's almost certain that you're frequently asked to donate money to local charities, to sponsor neighborhood Little League teams and to supply products for school or... more »

Party In Store

Imagine your store filled with dozens, if not hundreds, of people smiling and checking out your displays, filling their arms and their baskets with your stock and sipping champagne as waiters serve them canapes and... more »

Direct Impact: Five Steps to Creating a High-Impact Postcard Mailing

Five Steps Postcards are fast, easy and inexpensive. For gift shop owners who want to get the word out and don't want to waste time—or money—postcard mailings are a great way to draw traffic and... more »