Marketing

Trick or Tweet

Step aside Casper. Halloween's grown up and going to the birds. Why Birds?Birds have always been part of dark folklore. Ancient cultures viewed crows, ravens, owls and vultures as evil and demonic. There's something inherently... more »

Light On!

Not only is your store's lighting important to showcase your merchandise with flair; it's also an important part of your operating budget. Find out how you can get maximum impact for minimum investment. Lighting can... more »

Make Your Store Pinteresting!

Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months... more »

Cash in on Cash Mobs

A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't... more »

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Social Networking

Networking in a 'fan,' 'like,' 'follow' worldAny profitable businessperson will tell you that networking was integral in their success. Meeting and interacting with people in your industry provides you with connections you need to move... more »

Want More Traffic? Hit the Road

If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties.... more »

Social Connections


Introducing Viva Magenta: Pantone’s 2023 Color of the Year. Pantone describes the 2023 Color of the Year as a nuanced crimson red tone that presents a balance between warm and cool. PANTONE 18-1750 Viva Magenta is also a hybrid color, said by Pantone to comfortably straddle the physical and virtual, evocative of the multi-dimensional world. “Viva Magenta is a transformative red tone capable of driving design to create a more positive future,” the company said.📸: Huge ... See MoreSee Less
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Upcoming Trade Shows

Dec 16 – 18

Mid-South Jewelry and Accessories Fair

Memphis, TN USA
Jan 4 – 6, 2023

Surf Expo

Orlando, FL USA
Jan 4 – 10, 2023

Dallas Total Home & Gift Market

Dallas, TX USA
Jan 10 – 12, 2023

Halloween & Party Expo Virtual Experience

Las Vegas, NV USA
Jan 10 – 16, 2023

Atlanta Market

Atlanta, GA USA
Jan 10 – 13, 2023

Lightovation: Dallas International Light Show

Dallas, TX USA
GS+ Fall 2022 cover
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