Marketing

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a... more »

Overcoming Bloggers Block

You already know that a blog is a great way to promote your store on the Internet. And unlike Facebook and Twitter, a blog offers you more freedom in terms of length and content. Yet... more »

Twitter 101

You have a store website and a Facebook fan page. If you're ready to make the move to Twitter, here are some basics to get you started.What is Twitter? It is an online social network... more »

Sweet Tweets

What makes a good "tweet?" One that lets your branding-your voice-come through loud and clear. Here's a sampling of what works-and what doesn't. From @CardsPR"Sweet. Teary. I love this lady! ~Sniff~ http://blog.hallmark.com/2010/01/22/a-lifetime-of-cards/"This is even shorter... more »

Your Customer is Here

You must have heard of the key players by now—Foursquare, Gowalla and more. Find out how you can use location-based social networking to attract customers to your store.Have you ever wished that you could instantly... more »

Public Relations, Social Media and Blogs: They Go Hand-in-Hand

Bloggers have staked out a strong claim as the latest peddler of news and opinion in a field that had been ruled by print and broadcast journalists, and the most conspicuous in the era of... more »

10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, small retail business owners are more concerned about the realities of email marketing... more »

Writing on the Wall

When you think in-store marketing and branding, do you ever think of using your store's walls? While they might not be considered traditional marketing vehicles, a flat expanse of in-store space might just be crying... more »

Get ‘Em to Your Store

Before hosting her event, retailer Patti Harbin of In-Courage in San Antonio, TX, used promotional materials from Lolita to create this gorgeous invite. Because she was strapped for time, she distributed the invitations at local... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »