Marketing
In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could...
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Step aside Casper. Halloween's grown up and going to the birds. Why Birds?Birds have always been part of dark folklore. Ancient cultures viewed crows, ravens, owls and vultures as evil and demonic. There's something inherently...
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Not only is your store's lighting important to showcase your merchandise with flair; it's also an important part of your operating budget. Find out how you can get maximum impact for minimum investment. Lighting can...
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Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months...
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A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't...
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No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store...
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Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you...
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Networking in a 'fan,' 'like,' 'follow' worldAny profitable businessperson will tell you that networking was integral in their success. Meeting and interacting with people in your industry provides you with connections you need to move...
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