Marketing

Taking it Outside

Mar Jennings credits a confluence of many factors for the increasing popularity of outdoor entertaining. The lifestyle expert, television host and author of many books including “Life on Mar’s: Creating Casual Luxury,” said increasing eco-consciousness... more »

Planning for Markdowns

Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a... more »

A Survival Guide to Combat Internet Lowball Pricing

Many retailers today worry about the effect of the Internet on their brick-and-mortar business and feel that customers will buy from the Internet long before they buy from the store, mostly because of pricing and... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Here Comes The Sale

In 2014, weddings are expected to be a $56.3 billion industry nationwide, according to The Wedding Report, Inc., a research company headquartered in Tuscon, AZ, that tracks and forecasts the number of weddings and related... more »

Finding Your Networking Niche

Do you notice anything different? That's right. Museums & More has a new look that we hope you love. After reading through this issue, send me an email or leave a comment on our Facebook... more »

Cause Marketing

Working hard to raise sales and charity dollarsAs retailers, you are bombarded with a million tasks on your to-do lists. Thinking about others is not always top of mind when your immediate list of goals... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »