Marketing
Many retailers today worry about the effect of the Internet on their brick-and-mortar business and feel that customers will buy from the Internet long before they buy from the store, mostly because of pricing and...
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In 2014, weddings are expected to be a $56.3 billion industry nationwide, according to The Wedding Report, Inc., a research company headquartered in Tuscon, AZ, that tracks and forecasts the number of weddings and related...
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Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you...
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Do you notice anything different? That's right. Museums & More has a new look that we hope you love. After reading through this issue, send me an email or leave a comment on our Facebook...
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Working hard to raise sales and charity dollarsAs retailers, you are bombarded with a million tasks on your to-do lists. Thinking about others is not always top of mind when your immediate list of goals...
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Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well...
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A consistent branding strategy represents a business’ personality and creates a strong store image. (more…)
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Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census...
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