Summer 2013
Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image.

AnastaziaCandles-copyPrivate label products—such as these candles from Anastazia Home Decor in Geneva & Glen Ellyn, IL— distinguish your store from others in the area.

Differentiation is vital to defining a retail image and positioning your store as special.


Anastazia-Box-copyAs shown here, a self-inking stamp of the store logo can be used on wrapped gifts, bags, boxes and other paper products. Such stamps are less expensive that buying custom-printed paper goods. Custom printed stickers are another solution.


AnastaziaBags-copy
Especially in areas with significant foot traffic, bags printed with store logos become walking billboards. Encourage customers to bring custom store bags back for reuse by offering a discount or incentive when they return. The bags become a brand reminder.





Social Connections


Upcoming Trade Shows

Jan 28 – Feb 1

Christmasworld – Canceled

Frankfurt Germany
Jan 28 – Feb 1

Minneapolis Mart Gift, Home, Apparel & Accessory Show

Minneapolis, MN USA
Jan 29 – Feb 1

Paperworld – Canceled

Frankfurt Germany
Jan 29 – Feb 2

Dallas Men’s Show

Dallas, TX USA
Jan 29 – Feb 1

Creativeworld – Canceled

Frankfurt Germany
Jan 30 – Feb 2

Philadelphia Gift Show

Oaks, PA USA
Jan 30 – Feb 3

Toronto Gift + Home Market – Virtual Event

Toronto Canada
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