AnastaziaCandles-copy-350x231.jpg

Summer 2013
Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image.

AnastaziaCandles-copyPrivate label products—such as these candles from Anastazia Home Decor in Geneva & Glen Ellyn, IL— distinguish your store from others in the area.

Differentiation is vital to defining a retail image and positioning your store as special.


Anastazia-Box-copyAs shown here, a self-inking stamp of the store logo can be used on wrapped gifts, bags, boxes and other paper products. Such stamps are less expensive that buying custom-printed paper goods. Custom printed stickers are another solution.


AnastaziaBags-copy
Especially in areas with significant foot traffic, bags printed with store logos become walking billboards. Encourage customers to bring custom store bags back for reuse by offering a discount or incentive when they return. The bags become a brand reminder.





Social Connections


Upcoming Trade Shows

November 30, 2017 - December 3, 2017

TransWorld’s Holiday Jewelry, Fashion & Accessories Show

Schaumburg, IL
December 2, 2017 - December 4, 2017

Charlotte Gift & Jewelry Show

Charlotte, NC
December 3, 2017 - December 6, 2017

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC
December 3, 2017 - December 6, 2017

Showtime ITMA Market

High Point, NC
December 15, 2017 - December 17, 2017

Baton Rouge Jewelry and Merchandise Show

Baton Rouge, LA
75 Applewood Drive, Suite A
PO Box 128
Sparta, MI 49345
616.887.9008
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