Operations

Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Brandwise selects Fintech Fundbox as finance partner

Fundbox, a Fintech company dedicated to simplifying the way businesses pay and get paid, said Brandwise has selected Fundbox as their exclusive business-to-business (B2B) trade credit and financing partner; leveraging the company’s B2Bpital platform to... more »

Understanding the Mobile Wallet

It used to be that “cash was king,” but many consumers today — especially millennials — rarely carry paper money, and even the idea of using credit cards is an archaic concept to some. In... more »

Mobile Boutiques

Food trucks are popular, so why not reinvent the proverbial wheel and create a mobile fashion and accessory store? Many retailers use trucks to sell merchandise at festivals, art fairs, private parties, and more. This... more »

Mobile Boutique: Avabelle Boutique

Amy Stevenson, owner of Gracie James Clothing truck, is a full-time medical sales professional and mother of two small children. Her fashion career began in New York, where she worked on the wholesale side for... more »

Business 2 Business: catstudio helping veterans and their families

For the traveling, doodling, music-loving duo of Carmel and Terrell Swan, naming their business, catstudio, which is located in Petaluma, California, seemed to evolve because of a “simpler is better” mindset. The name was developed... more »

Kickstart Campaign

You tried out a line of goods that just hasn’t panned out like you hoped and now you’re desperate to get those moving out the door. Every brick-and-mortar retailer has likely faced this scenario and... more »

Social Connections


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