Operations

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Giving Credit Does Not Equal Permission

In this digital age where marketing your business relies greatly on social media, which involves chronic posting, scheduled posts, selfies, content, photos, memes, gifs, captions, and so much more, is it any wonder that being... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »
Woman shopping and reading tag

Visual Cues

Merchandise displays and labels are an integral part of the sales process to engage consumers by using visual cues. Creativity is encouraged, but retailers may take into account several considerations when selecting product signs and... more »
Traveler in Alaskan port

A Traveler’s Perspective

Travelers are an important part of retail sales in Alaska and other tourist destinations, and a shopper’s perspective may provide valuable information to retailers. Susan McHuron, an avid traveler and shopper who recently traveled to... more »

Copyright and Intellectual Property: What Are My Rights ?

There are several facets to owning a creative business and understanding copyright law as a creative. Often one thinks of taking care of business licenses, incorporating, contracts, insurance, websites, and social media. The one area... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »
The CBD Skincare Company cbd experience-bundle

What You Need to Know About CBD Products

Customers love a new product that’s all the rage. Currently, that product is CBD. The popularity of this plant extract, newly legal in most states, has produced a wave of information that can be difficult... more »

Social Connections


Upcoming Trade Shows

Nov 17 – 19

Ocean City Resort Gift Expo

Ocean City, MD USA
Dec 8 – 11

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC USA
Jan 8 – 14, 2020

Dallas Total Home & Gift Market (Winter)

Dallas, TX USA
Jan 8 – 12, 2020

Lightovation

Dallas, TX USA
Jan 9 – 13, 2020

LA Mart (Winter)

Los Angeles, CA USA
Jan 9 – 11, 2020

Alaska Wholesale Gift Show

Anchorage, AK USA
Gift Shop Summer 2019 Cover_RGB
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