Operations

Government Programs for Small Businesses

The U.S. Small Business Administration (SBA) encourages economic development in areas which are light on brick and mortar small businesses, and in 1998 created the Historically Underutilized Business Zones (HUBZone) program, where certified small businesses... more »

Legal Corner: Terms and Conditions

Whether you have a brick and mortar store, an online store, or both, one key to protecting your business is having a terms and conditions document in place. Terms and conditions in a brick and... more »

Business 2 Business

Recently, we sat down with two retailers, Jamie Darling of Darling’s Fine Things in Newport, Arkansas and Marti Tolleson of Two Friends, in St. Simons Island, Georgia. They have formed a unique friendship over the... more »

Ten Essentials to Include in an Employee Handbook

As a business owner, rules can be such a difficult thing to implement, especially when it comes to an employee handbook. At the beginning, it may just be you running your store or website, however... more »

Text Messaging Services: Are They Right For You?

Every few years, store owners are presented with a new technology to help them improve their reach with customers. First it was email, then social media, and now many marketing experts are recommending using text... more »

Creating Customer Relationships

A woman came up to me after my keynote at a conference the other day asking how she could compete against online retailers. She relayed a story about how she spent time getting a shopper... more »

Ready… Set… Open (Part 2)

What’s in a name? If you are in retail, everything! The name of your store is the cornerstone of your brand. It will immediately suggest what folks will find inside or online. Not only that,... more »

Back to Basics

Foot traffic may be strong, inventory may be right and customer reviews online shout out that your store is stellar. Despite these strong attributes, however, sales don’t always add up to what you want them... more »

Social Connections


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