Operations

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The Digital Alternative

It’s been an unprecedented year for the gift shop industry, as the COVID-19 pandemic has closed stores, forced trade show cancellations and caused uncertainty for retailers. But during the holiday season business picked up again... more »
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Put a Bow on It

For better or worse, 2020 has dramatically changed the retail landscape. After stores reopened, many reported shoppers spending less time browsing. This means that retailers need to figure out how to encourage consumers to shop... more »
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Mask Up

With the outbreak of COVID-19, the gift and retail industry has been thrust into a sort of twilight zone of operation. The ever-delicate balance of wanting to be open to customers and wanting to protect... more »

Marketing Tips

Retailers have valuable tools at their fingertips for communicating the latest information about their stores — including plans to re-open to the public. Use social media, email and your website to keep your customers informed.... more »

Fortitude

The retail climate, as we all know, has been extremely challenging in 2020. In light of the ups and downs of this roller coaster year, I’d like to share a quote from Helen Keller that... more »
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Shopping Safely

States and retailers have begun to navigate reopening following the COVID-19 pandemic, and the reality is that this “new normal” may be here to stay for (at least) the foreseeable future. For retailers, this means... more »

BRC Imagination Arts

BRC Imagination Arts is a global experience strategy design and production agency that creates transformative museums, cultural attractions and brand destinations around the world. Matthew Solari, creative director for BRC Imagination Arts, shared that for... more »

Prepare Now

Although many retailers may still be experiencing stay-home orders, others have reopened. How the public will respond is still an unknown as of the writing of this article. Rest assured, retailers will pursue the final... more »

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