Operations

A Traveler’s Perspective

Travelers are an important part of retail sales in Alaska and other tourist destinations, and a shopper’s perspective may provide valuable information to retailers. Susan McHuron, an avid traveler and shopper who recently traveled to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Copyright and Intellectual Property: What Are My Rights ?

There are several facets to owning a creative business and understanding copyright law as a creative. Often one thinks of taking care of business licenses, incorporating, contracts, insurance, websites, and social media. The one area... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

What You Need to Know About CBD Products

Customers love a new product that’s all the rage. Currently, that product is CBD. The popularity of this plant extract, newly legal in most states, has produced a wave of information that can be difficult... more »

Legal Corner: Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Customization Sells

Many businesses have been creating customized products to feature branded names, locations, images, unique stories, and more. Gift Shop discussed customization with a few manufacturers to learn more about how and why they began offering... more »