Operations

Customization Sells

Many businesses have been creating customized products to feature branded names, locations, images, unique stories, and more. Museums & More discussed customization with a few manufacturers to learn more about how and why they began... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Giving Credit Does Not Equal Permission

In this digital age where marketing your business relies greatly on social media, which involves chronic posting, scheduled posts, selfies, content, photos, memes, gifs, captions, and so much more, is it any wonder that being... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Visual Cues

Merchandise displays and labels are an integral part of the sales process to engage consumers by using visual cues. Creativity is encouraged, but retailers may take into account several considerations when selecting product signs and... more »

A Traveler’s Perspective

Travelers are an important part of retail sales in Alaska and other tourist destinations, and a shopper’s perspective may provide valuable information to retailers. Susan McHuron, an avid traveler and shopper who recently traveled to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Copyright and Intellectual Property: What Are My Rights ?

There are several facets to owning a creative business and understanding copyright law as a creative. Often one thinks of taking care of business licenses, incorporating, contracts, insurance, websites, and social media. The one area... more »