Giving Credit Does Not Equal Permission

In this digital age where marketing your business relies greatly on social media, which involves chronic posting, scheduled posts, selfies, content, photos, memes, gifs, captions, and so much more, is it any wonder that being... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Visual Cues

Merchandise displays and labels are an integral part of the sales process to engage consumers by using visual cues. Creativity is encouraged, but retailers may take into account several considerations when selecting product signs and... more »

A Traveler’s Perspective

Travelers are an important part of retail sales in Alaska and other tourist destinations, and a shopper’s perspective may provide valuable information to retailers. Susan McHuron, an avid traveler and shopper who recently traveled to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Copyright and Intellectual Property: What Are My Rights ?

There are several facets to owning a creative business and understanding copyright law as a creative. Often one thinks of taking care of business licenses, incorporating, contracts, insurance, websites, and social media. The one area... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

What You Need to Know About CBD Products

Customers love a new product that’s all the rage. Currently, that product is CBD. The popularity of this plant extract, newly legal in most states, has produced a wave of information that can be difficult... more »

Legal Corner: Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »