Operations

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Your Customers Will “Like” This

Looking for ideas for meaningful and popular content on Facebook? Here are some. Have you ever posted something on your Facebook page and felt like you were just talking to yourself? Consumers are busy, just... more »

Disaster Preparedness 101

Hurricanes. Floods. Fire. You don’t want them to happen but they do. Is your gift shop prepared? An industrial plant explodes in Texas. A tornado ravages Oklahoma. A hurricane floods the east coast with water.... more »

Disaster Preparedness 101

Hurricanes. Floods. Fire. You don’t want them to happen but they do. Is your gift shop prepared? An industrial plant explodes in Texas. A tornado ravages Oklahoma. A hurricane floods the east coast with water.... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »
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Show Time!

Planning on at least one market this year? In the last issue of GIFT SHOP, we reviewed some tips for pre-show planning and advice on what to bring. Here are some tips on how to... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »

Show Time!

A tradeshow takes up a lot of your time and money. Here are some tips to make the most of your investment. Travel expenses and time away from the store are major concerns if you... more »
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The Price is Right

Sure, it’s the most wonderful time of the year. But what to do with unsold product after all the merriment dies down? Here are some ideas to make merchandise move. While the idea of cutting... more »

Social Connections


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