Party In Store

Imagine your store filled with dozens, if not hundreds, of people smiling and checking out your displays, filling their arms and their baskets with your stock and sipping champagne as waiters serve them canapes and... more »

Thank You, Come Again!

An inviting atmosphere, unique products, popular collectibles and an attentive sales staff surely enhance customer satisfaction in gift shops. However, these factors alone aren't enough to keep your customers coming back. In fact, experts agree... more »

What does exceptional customer service mean in your gift shop?

Cinda Baxter owner of Details, Ink.Minneapolis, MN612.927.4842DetailSink.comCinda Baxter owner of Details, Ink. "I feel the key to exceptional customer service is being sure it extends beyond the store and out into the world. With a... more »

Employee Motivation

The vast majority of today's workers report they are overworked and underappreciated. This is partly because many employers are not sure what they should be doing to create an environment where employees feel they're appreciated... more »

Direct Impact: Five Steps to Creating a High-Impact Postcard Mailing

Five Steps Postcards are fast, easy and inexpensive. For gift shop owners who want to get the word out and don't want to waste time—or money—postcard mailings are a great way to draw traffic and... more »

Personal Profits

Personalizing Pays Consumers' tastes might change from minute to minute, but one thing remains constant year after year, according to Karen Sotomura, president and founder of Joseph K. & Company, a gifts manufacturer and wholesaler... more »