Operations

You’ve Got Mail!

Emailing your customers is a great way to boost sales and drive traffic to your store. However, do you know what constitutes an effective email message? This email blast from retailer Martha Holbrook of Rosebud... more »

Getting Back to the Basics to Prepare Your Business for 2010

There are eight steps a business owner can follow to be well-positioned for the new year, whether they're a long-time owner or an entrepreneur embarking on a new venture.Anyone who works in retail knows that... more »

What strategies should retailers implement to host a successful sale?

A good sale not only moves stale inventory, it injects much-needed cash flow into your business. Lauren Heamon of Fox Premier Sales Lauren Heamon of Fox Premier Sales770.237.2929FoxPremierSales.com Sale! Clearance! BOGO! Half off!These words are... more »

Turnaround Tenacity

I recently met my new business hero. His name is James Brown and he hails from the hardscrabble hills of Eastern Kentucky. Maybe they breed folks a bit tougher there but this guy has shown... more »

A New Economy, A New Shopper: A New Set of Gift Shop Retailing Rules

As a gift shop retailer, you are no stranger to the vagaries of the economy and their impact on your customers' shopping habits. Experts believe that this recession has all the hallmarks of an economic... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »

An Eventful Evening!

Patti Harbin of In-Courage in San Antonio, TX, recently hosted a store event with Lolita. She had two weeks' notice to pull everything together. Because of the limited time, Harbin used email invites (this was... more »

What steps can retailers adopt to follow up on customers who have attended an in-store event?

What should retailers do after an event to get the maximum benefits from it? In-store events are key to success in today's competitive retail market—and capturing data from customers who attend the event will measure... more »