Operations

Think Pink

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »

Moving On Up

Having more than one store brings new customers and new challenges. See what prompted the business move for two gift store retailers. “The euphoria, overconfidence and heightened appetite for risk that grip traders during a... more »

One Message: Three Messengers

Facebook and Pinterest and Blogging, Oh My! Here’s how to integrate all three platforms to promote your gift shop goals. A few issues ago, we discussed how in-store events can be a strong marketing and... more »

GIFT SHOP and ONE COAST Makeover Contest

Donna Simmons from Duck Duck Goose in Dacula, GA, was the lucky winner of the makeover contest. Check out the dramatic results! GIFT SHOP magazine and OneCoast brought back the popular makeover contest this year.... more »

Showroom Shopping

Make it part of your sales strategyThe experience is everything," retail experts Rich Kizer and Georganne Bender of "The Kizer & Bender Institute of Marketing Strategy" believe. And as any specialty retailer knows, creating a... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas. In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving... more »

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »

Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »