Operations

Showroom Shopping

Make it part of your sales strategyThe experience is everything," retail experts Rich Kizer and Georganne Bender of "The Kizer & Bender Institute of Marketing Strategy" believe. And as any specialty retailer knows, creating a... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas. In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving... more »

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »

Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »

Get a Response

Strong inventory and a steady flow of museum guests certainly help museum stores succeed, but it's up to your staff to truly reach all your store goals. From the moment a potential customer walks into... more »

Ten Ways to Green

Thinking of going more green? Don't know how? Here's a rundown of ten ideas to get you started.Not that long ago, it wasn't easy being green. Today, however, sustainability is an important—and sometimes even effortless—concept... more »

Malls, the Hot Spots

Gift shops come in all sizes – and locations! The decision to locate your business depends on a lot of factors including rent and traffic. Find out why these gift shops decided to give their... more »

Licensed to Merchandise

Use your creative license when it comes to displaying specific artists' lines. These ideas should help. Using an accent color for props and display backdrops adds dimension and makes a collection pop. This technique is... more »