Operations

Get a Response

Strong inventory and a steady flow of museum guests certainly help museum stores succeed, but it's up to your staff to truly reach all your store goals. From the moment a potential customer walks into... more »

Ten Ways to Green

Thinking of going more green? Don't know how? Here's a rundown of ten ideas to get you started.Not that long ago, it wasn't easy being green. Today, however, sustainability is an important—and sometimes even effortless—concept... more »

Malls, the Hot Spots

Gift shops come in all sizes – and locations! The decision to locate your business depends on a lot of factors including rent and traffic. Find out why these gift shops decided to give their... more »

Licensed to Merchandise

Use your creative license when it comes to displaying specific artists' lines. These ideas should help. Using an accent color for props and display backdrops adds dimension and makes a collection pop. This technique is... more »

Museum Gift Shops: A Snapshot in Time

A captive audience notwithstanding, museum gift shops have had to revise marketing and sales strategies to keep revenue numbers strong. We take a look at how these novel gift stores are faring. Unlike a stand-alone... more »

Lessons Learned

In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could... more »

Trick or Tweet

Step aside Casper. Halloween's grown up and going to the birds. Why Birds?Birds have always been part of dark folklore. Ancient cultures viewed crows, ravens, owls and vultures as evil and demonic. There's something inherently... more »

Service with a Smile

Create meaningful and memorable checkout experiencesFor every day your store is open, the chance to make a lasting impression on a customer is there. Unfortunately, this doesn't always mean the impression is a good one.... more »