Operations

Financing 101

Cash is the grease that oils the gears of your gift shop. There are many ways you can gain access to cash. We run down the basics. Running your gift shop has its own set... more »

Wooing Brides: Gift Registry 101

The bridal industry is a lucrative market and you 
can reap the benefits by having a wedding registry in your shop. The first thing you see when you enter Melinda's Fine Gifts is a table... more »

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a... more »

Making Web Communications Mobile-Friendly

You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly.... more »

Working Wedding Wonders

Wow your brides-to-be by stocking the very best for their special day. Their satisfied word-of-mouth recommendations mean you'll have many more customers to have and to hold. Brides, bridesmaids, and brides' mothers are still shopping... more »

Raise Awareness, Raise Funds

When making a purchase makes a differenceMany guests that visit zoos, aquariums and museums do so because they have an interest in their surroundings and the story behind what they're seeing. Parents often hope that... more »

Buying Power Like the Big Box

Group-buying websites leverage the buying power of gift retailers leading to a winning situation for all players involved.Carolyn Vincent is a buyer at Boyds Drug Mart /Boyds Gift Shop in Rapid City, SD. Recently, Vincent... more »

Overcoming Bloggers Block

You already know that a blog is a great way to promote your store on the Internet. And unlike Facebook and Twitter, a blog offers you more freedom in terms of length and content. Yet... more »