Operations

Message in a Bag

1. The bright red store bags from Lululemon incorporate fun messages that emphasize the store's philosophy of helping customers live healthier, more fun lives. Eye-catching red color and trendy messages make this bag a winner.... more »

Build Your Own Buzz!

It started as an experiment. Retailer Debbie Dusenberry was tired of the hassle involved every time she wanted to update her store's website. Following friends' advice, the owner of Curious Sofa in Kansas City, KS,... more »

The Web as Marketing Tool

You have heard it mentioned often enough by now: The Internet is a great, cost-effective way to promote your business. Problem is there are billions of websites jockeying for position and attention. Trillions of pieces... more »

Can you recommend marketing strategies that will help boost store sales?

Gail Markert of Markert Group Consulting Gail Markert of Markert Group Consulting 615.292.7819 MarkertGroupConsulting.comBe proactive. Now is not the time to sit back and wait for customers to come to you. Special events can be... more »

Ten Common Mistakes Companies Make in Pricing their Products or Services

In the course of our engagements, we have seen examples of good and bad pricing policies. The following is a list of ten of the most common mistakes companies make when pricing their products and... more »

Fees for Nothing

As a merchant, every time you accept a customer's credit, PIN debit or signature debit card, you pay a "Merchant Discount Rate" (a percentage of that transaction), and various fees, that are distributed to the... more »

Survival Skills

Q: I have heard that many consumers are clamping down and only buying essentials. I don't stock many "essentials." What should I do? Should I be changing my inventory mix now? To what?Bob Negen of... more »

Conquering the Credit Crunch

Rick Claesson, owner of Madly Pop'n, has been a successful gourmet food gift retailer for 24 years in Oak Park, IL. Unfortunately, a slowing economy over the last year and customers who are more careful... more »

Social Connections


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