Creating a Connection

Since 1936, the Virginia Museum of Fine Arts (VMFA) has been a cultural destination committed to “enriching the lives of all.” The Richmond museum is state-supported but also privately endowed, Meisha Gourley, interim director of... more »

Small But Mighty

The Old Idaho Penitentiary is part of the Idaho State Historical Society and has been open as a museum since 1974. From 1872-1973 it operated as the Idaho Territorial prison and Idaho State Penitentiary, and... more »

Adventurous Retail

Like many cultural institutions, Shedd Aquarium in Chicago had to adapt during the pandemic closures. In a highly successful move, the marketing department teamed up with its animal care givers and created a digital experience... more »

Positive Impact

Zoo Atlanta is a destination that is “dedicated to connecting people to animals and inspiring conservation action.” For more than 100 years, the zoo has served Atlanta and it is the oldest cultural institution in... more »

Q&A with Emily Teters

Gift Shop® Plus connected with Emily Teters, museum store manager for Dayton History to learn more about the importance of impulse buys and works best with this type of merchandise. In this Q&A Teters shared... more »