Management

Marketing to Shoppers Under 40

Customer-centric is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers; the shoppers under 40. Yet a recent slew of ridiculous crowd-funded campaigns – such... more »

The CBD Skincare Company cbd experience-bundle

What You Need to Know About CBD Products

Customers love a new product that’s all the rage. Currently, that product is CBD. The popularity of this plant extract, newly legal in most states, has produced a wave of information that can be difficult... more »

Legal Corner: Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

Analytical, creative store layouts lead to maximum profits

Designing your retail store’s interior is both an art and a science that requires artistry, psychological insights and a little bit of testing. How you organize things can tell your brand’s story, create an immersive... more »

Returned packages expected to peak before Christmas

National Returns Day is expected to occur prior to Christmas, reflecting just how deeply e-commerce is reshaping the retail universe, according to UPS. Consumers who got a jump on online shopping in the days before... more »

A Customer Service Gem for You

At Zingerman’s we’re big fans of clear expectation and simple, teachable and trackable tools. We find that they are invaluable no matter who we share them with — tenured employees, newbies, skeptics, enthusiasts, introverts, extroverts.... more »

Bookish Pursuits

Facebook. Instagram. Twitter. Email. Phone calls. Our frenetic lives have had a most pleasant side effect: a growing emphasis on mindfulness and a need to connect with pen and paper as a way of documenting... more »

Legal Corner: Terms and Conditions

Whether you have a brick and mortar store, an online store, or both, one key to protecting your business is having a terms and conditions document in place. Terms and conditions in a brick and... more »