Operations

Your Customers Will “Like” This

Looking for ideas for meaningful and popular content on Facebook? Here are some. Have you ever posted something on your Facebook page and felt like you were just talking to yourself? Consumers are busy, just... more »

Disaster Preparedness 101

Hurricanes. Floods. Fire. You don’t want them to happen but they do. Is your gift shop prepared? An industrial plant explodes in Texas. A tornado ravages Oklahoma. A hurricane floods the east coast with water.... more »

Trade Talk

How to negotiate with vendors and keep your relationshipsVendors represent some of the most important relationships any retailer has. The right vendor or sales rep relationships help to get product lines before competitors, important industry... more »

Disaster Preparedness 101

Hurricanes. Floods. Fire. You don’t want them to happen but they do. Is your gift shop prepared? An industrial plant explodes in Texas. A tornado ravages Oklahoma. A hurricane floods the east coast with water.... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Show Time!

Planning on at least one market this year? In the last issue of GIFT SHOP, we reviewed some tips for pre-show planning and advice on what to bring. Here are some tips on how to... more »

Here Comes The Sale

In 2014, weddings are expected to be a $56.3 billion industry nationwide, according to The Wedding Report, Inc., a research company headquartered in Tuscon, AZ, that tracks and forecasts the number of weddings and related... more »

Check it Out!

First impressions are important in retail, but last impressions are just that – lasting. The accessibility and presentation of the cash-wrap affect the final amount of a sale, future correspondence opportunities and set the tone... more »