Winter 2012

Attention, Shoppers! By Becky Tyre

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation.

An effective sign is:

1 Visible
An effective sign is large and legible enough to grab shoppers’ attention.

2 Creative
An effective sign is creative and fun making customers want to take a second look.

3 Well-Placed
An effective sign is placed at a strategic location without too much attendant clutter.

4 Colorful
An effective sign uses a big splash of color—or coordinated color tones—to really make an impact.

5 A Good Brand Ambassador
An effective sign is a great marketing vehicle for your store—especially when it uses your store logo and materials creatively.

Becky Tyre

Becky Tyre is the senior trends editor for GIFT SHOP Magazine and the owner of the Retail Details blog.