Operations

The Only Way to Market

Everyone you know has an opinion on how you should be marketing your business, and I guess I’m no different when it comes to this article, but I can’t help myself. I am so excited... more »

Learn how to prepare for disasters at Twitter chat, webinar

The U.S. Small Business Administration (SBA) has partnered with the Insurance Institute for Business & Home Safety (IBHS) to help businesses become more aware of their risks while also helping them develop a continuity plan. Advance preparation... more »

Legal Corner: Respect My Privacy

In the last issue I discussed Terms and Conditions and their importance in retail and online. Privacy Policies are the first cousin to Terms and Conditions. They serve many purposes to protect both the customer... more »

The Power of Focal Points in Store Design

Brick-and-mortar stores have one prominent competitive advantage over the quick-click sale. They have the capacity to engage and direct customers through thoughtful and expressive displays. Understanding the influence of powerful environments and designing a focal... more »

Bookish Pursuits

Facebook. Instagram. Twitter. Email. Phone calls. Our frenetic lives have had a most pleasant side effect: a growing emphasis on mindfulness and a need to connect with pen and paper as a way of documenting... more »

Government Programs for Small Businesses

The U.S. Small Business Administration (SBA) encourages economic development in areas which are light on brick and mortar small businesses, and in 1998 created the Historically Underutilized Business Zones (HUBZone) program, where certified small businesses... more »

Legal Corner: Terms and Conditions

Whether you have a brick and mortar store, an online store, or both, one key to protecting your business is having a terms and conditions document in place. Terms and conditions in a brick and... more »

Hospital Gift Shops

  Hospital gift shops have a unique position of catering to customers who may not be experiencing the best of times. That doesn’t stop... more »

Social Connections


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