Operations

Mask Up

With the outbreak of COVID-19, the gift and retail industry has been thrust into a sort of twilight zone of operation. The ever-delicate balance of wanting to be open to customers and wanting to protect... more »

Marketing Tips

Retailers have valuable tools at their fingertips for communicating the latest information about their stores — including plans to re-open to the public. Use social media, email and your website to keep your customers informed.... more »

Fortitude

The retail climate, as we all know, has been extremely challenging in 2020. In light of the ups and downs of this roller coaster year, I’d like to share a quote from Helen Keller that... more »

Shopping Safely

States and retailers have begun to navigate reopening following the COVID-19 pandemic, and the reality is that this “new normal” may be here to stay for (at least) the foreseeable future. For retailers, this means... more »

BRC Imagination Arts

BRC Imagination Arts is a global experience strategy design and production agency that creates transformative museums, cultural attractions and brand destinations around the world. Matthew Solari, creative director for BRC Imagination Arts, shared that for... more »

Prepare Now

Although many retailers may still be experiencing stay-home orders, others have reopened. How the public will respond is still an unknown as of the writing of this article. Rest assured, retailers will pursue the final... more »

Retail Lens

In times of uncertainty, we look to our trusted institutions to lead the way. Our beloved and respected museums, science centers, zoos, aquariums, botanical gardens and historic sites that have long earned public trust are... more »

Resilience

The past few months have been challenging on so many levels, yet industry professionals have stepped up and have developed new ideas and processes to combat the challenge. This industry is resilient and it will... more »