Operations

Growing a Marketing Plan On a Budget

Anyone working in retail knows how important it is to closely watch budgets and profit margins. Marketing can be a major factor in the overall business equation that will make or break your ongoing success. ... more »

Better Signage in 4 Steps

Whenever I talk about signs with a retailer, the first thing I ask them to do is to take the 360° test: stand anywhere in your space and take a slow spin, counting the number... more »

Working Overtime

During busy seasons and in recent times where there have been employment shortages, navigating how to handle overtime has been an issue that many business owners are having to tackle with a fair amount of... more »

Increasing Your Social Media Reach

When it comes to the ever-changing algorithms of social media giants like Facebook, Instagram and Twitter, keeping your store’s organic reach steady can be a challenge. Whether you’re taking on the challenge of building your... more »

An Uptick in Digital Payments

Although digital payments started to become popular before 2020, once the pandemic hit, this was a must-have option for any retailer doing business online, in-person or both. In the report, “The State of Retail Payments... more »

Splendid Displays

Artful displays from our featured retailers prove to be a great source of inspiration to Gift Shop Plus readers. We’ve rounded up some of our favorites from the last year to share with you. USE... more »

Decency

FIRST AMENDMENT The First Amendment is a cornerstone of American law and jurisprudence. It is most certainly one of the laws that distinguishes our country from others. The First Amendment guarantees freedom of expression, among... more »

Top Marketing Trends to Avoid

In a world where digital has become an integral piece of every retailer’s marketing strategies, there is only one thing worse than having no strategy at all — having a bad digital marketing plan based... more »