Operations

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

What You Need to Know About CBD Products

Customers love a new product that’s all the rage. Currently, that product is CBD. The popularity of this plant extract, newly legal in most states, has produced a wave of information that can be difficult... more »

Legal Corner: Trade Dress

What is Trade Dress? Trade dress is a form of intellectual property that is categorized under trademark law. Trade dress was originally defined as the way a product was packaged. Think of the little blue... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Customization Sells

Many businesses have been creating customized products to feature branded names, locations, images, unique stories, and more. Gift Shop discussed customization with a few manufacturers to learn more about how and why they began offering... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Brandwise selects Fintech Fundbox as finance partner

Fundbox, a Fintech company dedicated to simplifying the way businesses pay and get paid, said Brandwise has selected Fundbox as their exclusive business-to-business (B2B) trade credit and financing partner; leveraging the company’s B2Bpital platform to... more »

Understanding the Mobile Wallet

It used to be that “cash was king,” but many consumers today — especially millennials — rarely carry paper money, and even the idea of using credit cards is an archaic concept to some. In... more »