Marketing

Sales Surge
on Small Business Saturday

Gift retailers cash in on second annual event which spurred an estimated 
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner... more »

Attention, Shoppers!

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation. An effective sign is:1 VisibleAn effective sign is large and legible enough to grab shoppers' attention.2 CreativeAn effective sign is creative... more »

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a... more »

Making Web Communications Mobile-Friendly

You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly.... more »

Overcoming Bloggers Block

You already know that a blog is a great way to promote your store on the Internet. And unlike Facebook and Twitter, a blog offers you more freedom in terms of length and content. Yet... more »

Sweet Tweets

What makes a good "tweet?" One that lets your branding-your voice-come through loud and clear. Here's a sampling of what works-and what doesn't. From @CardsPR"Sweet. Teary. I love this lady! ~Sniff~ http://blog.hallmark.com/2010/01/22/a-lifetime-of-cards/"This is even shorter... more »

Twitter 101

You have a store website and a Facebook fan page. If you're ready to make the move to Twitter, here are some basics to get you started.What is Twitter? It is an online social network... more »

Your Customer is Here

You must have heard of the key players by now—Foursquare, Gowalla and more. Find out how you can use location-based social networking to attract customers to your store.Have you ever wished that you could instantly... more »

Social Connections


Introducing Viva Magenta: Pantone’s 2023 Color of the Year. Pantone describes the 2023 Color of the Year as a nuanced crimson red tone that presents a balance between warm and cool. PANTONE 18-1750 Viva Magenta is also a hybrid color, said by Pantone to comfortably straddle the physical and virtual, evocative of the multi-dimensional world. “Viva Magenta is a transformative red tone capable of driving design to create a more positive future,” the company said.📸: Huge ... See MoreSee Less
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Upcoming Trade Shows

Dec 16 – 18

Mid-South Jewelry and Accessories Fair

Memphis, TN USA
Jan 4 – 6, 2023

Surf Expo

Orlando, FL USA
Jan 4 – 10, 2023

Dallas Total Home & Gift Market

Dallas, TX USA
Jan 10 – 12, 2023

Halloween & Party Expo Virtual Experience

Las Vegas, NV USA
Jan 10 – 16, 2023

Atlanta Market

Atlanta, GA USA
Jan 10 – 13, 2023

Lightovation: Dallas International Light Show

Dallas, TX USA
GS+ Fall 2022 cover
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