Marketing
If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties....
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Gift retailers cash in on second annual event which spurred an estimated
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner...
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Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation. An effective sign is:1 VisibleAn effective sign is large and legible enough to grab shoppers' attention.2 CreativeAn effective sign is creative...
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During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a...
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You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly....
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You already know that a blog is a great way to promote your store on the Internet. And unlike Facebook and Twitter, a blog offers you more freedom in terms of length and content. Yet...
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What makes a good "tweet?" One that lets your branding-your voice-come through loud and clear. Here's a sampling of what works-and what doesn't. From @CardsPR"Sweet. Teary. I love this lady! ~Sniff~ http://blog.hallmark.com/2010/01/22/a-lifetime-of-cards/"This is even shorter...
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You have a store website and a Facebook fan page. If you're ready to make the move to Twitter, here are some basics to get you started.What is Twitter? It is an online social network...
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