Marketing

Scoring Sales with Small Business Saturday

During the holiday shopping season, you need every tool in your arsenal to boost your bottom line. Here's one designed to drive customers to your store the Saturday after Black Friday. Buying local makes a... more »

Making Web Communications Mobile-Friendly

You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly.... more »

Overcoming Bloggers Block

You already know that a blog is a great way to promote your store on the Internet. And unlike Facebook and Twitter, a blog offers you more freedom in terms of length and content. Yet... more »

Sweet Tweets

What makes a good "tweet?" One that lets your branding-your voice-come through loud and clear. Here's a sampling of what works-and what doesn't. From @CardsPR"Sweet. Teary. I love this lady! ~Sniff~ http://blog.hallmark.com/2010/01/22/a-lifetime-of-cards/"This is even shorter... more »

Twitter 101

You have a store website and a Facebook fan page. If you're ready to make the move to Twitter, here are some basics to get you started.What is Twitter? It is an online social network... more »

Your Customer is Here

You must have heard of the key players by now—Foursquare, Gowalla and more. Find out how you can use location-based social networking to attract customers to your store.Have you ever wished that you could instantly... more »

Public Relations, Social Media and Blogs: They Go Hand-in-Hand

Bloggers have staked out a strong claim as the latest peddler of news and opinion in a field that had been ruled by print and broadcast journalists, and the most conspicuous in the era of... more »

10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, small retail business owners are more concerned about the realities of email marketing... more »

Upcoming Trade Shows

Dec 2 – 5

One of a Kind Holiday Show

Chicago, IL USA
Dec 5 – 8

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC USA
Dec 10 – 12

Helen Brett Holiday Market

Gonzales, LA USA
Jan 5 – 7, 2022

Surf Expo

Orlando, FL USA
Jan 5 – 11, 2022

Dallas Total Home & Gift Market

Dallas, TX USA
Jan 6 – 9, 2022

Lightovation: Dallas International Light Show

Dallas, TX USA
Jan 11 – 13, 2022

Halloween & Party Expo Virtual Experience

Las Vegas, NV USA
Gift Shop® Plus Fall 2021 Issue
Get one year of Gift Shop Plus in both print and digital editions for just $16.

Interested in reading the print edition of Gift Shop Plus?

Subscribe Today »

website development by deyo designs