Marketing

The Web as Marketing Tool

You have heard it mentioned often enough by now: The Internet is a great, cost-effective way to promote your business. Problem is there are billions of websites jockeying for position and attention. Trillions of pieces... more »

Message in a Bag

1. The bright red store bags from Lululemon incorporate fun messages that emphasize the store's philosophy of helping customers live healthier, more fun lives. Eye-catching red color and trendy messages make this bag a winner.... more »

Customer Service Sells!

Most retailers are fully aware of the terms add-on selling and up-selling, each used to describe the concept of maximizing each sale. These concepts are especially important during the short holiday selling season, when the... more »

Striking Gold: Gathering and Using Customer Data

If you are like most gift-store retailers, you have many, many customers walking through your doors every day. Are you exploiting the gold mine hidden in their names and email addresses? This information can get... more »

Organize Your Sales

Stock for Sales Retailer John Soroka can appreciate the necessity of maximizing space usage without clutter. He is the co-owner of Delphinium Home in New York City—a city where space is always at a premium.... more »

Spring Into Action With In-Store Events

You work hard to offer unique products and make your store a pleasant and friendly place to shop. What better way to take this one step further than by holding an in-store event? As you... more »

Scents Make Dollars

Ginny Gerczak, owner of goo goo gaa gaa, a baby-products shop in Brookfield, WI, makes sure that her shop always smells of fresh baby powder. By doing so, Gerczak is employing a sales technique called... more »

The Price is Right

Most of your customers have price ranges within which they are willing to spend, with the most affluent customers having much wider ranges than others. It is in the realm of variable affordability—how much that... more »

Inspired Sales

Moving Product Judy Orcutt is used to seeing people deeply moved by her products. The owner of QuilliGraphy in York, PA, which wholesales inspirational note cards and framed art, Orcutt says there's something about inspirational... more »

Get Covered

Let's face it: You can have the greatest stock in the world, but it will still sit on your shelves collecting dust if nobody knows about it. Newspaper coverage can be one of the most... more »