Spring 2009
Message in a Bag By Megy Karydes

marketing image1. The bright red store bags from Lululemon incorporate fun messages that emphasize the store’s philosophy of helping customers live healthier, more fun lives. Eye-catching red color and trendy messages make this bag a winner.

marketing image2. Even if you can’t afford to get a bag custom-made just for the holidays, you could learn a lesson or two from how effectively the retailer Arhaus combines its primary products (furnishings) with an environmental message—a better world—discreetly on the bag.

marketing image3. The eco-bag from New York’s Museum of Modern Art is an excellent example of seamless marketing. The institution’s philosophy percolates all the way down to the bags which feature chic contemporary design. Even better, the TerraSkin paper bags are made of stone and will degrade naturally over time.

Megy Karydes

Megy Karydes is a professional writer and president of marketing/public relations consulting firm Karydes Consulting. She specializes in the gift and home industry. You can reach her by visiting www.karydesconsulting.com.

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