Marketing
It’s the most wonderful time of the year for millions of Americans. According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will...
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After months of planning, Jayden Star has launched a top-of-counter program to enhance holiday add-on sales for retailers nationwide. “This program is going to be an integral part of making our customers successful during the...
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When it comes to making a purchase decision, consumers generally follow a routine regardless if they are buying a big ticket item or an everyday necessity. Although routines may vary, there are common steps that...
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Trying to stay up on social media can lead to social unrest for small to medium business owners. That’s why there are experts on the subject, such as Christi Tasker of PuTTin’ Out, a social...
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As we spring forward, it’s a great time for spring-cleaning and goal setting. What are your goals for the year? Whether it is increasing business, raising awareness, rebranding...
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Heading to the Web to check out a new restaurant, museum, zoo or just about any other business prior to trying it is commonplace in today's society.We want an idea of what we're getting into...
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Mar Jennings credits a confluence of many factors for the increasing popularity of outdoor entertaining. The lifestyle expert, television host and author of many books including “Life on Mar’s: Creating Casual Luxury,” said increasing eco-consciousness...
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Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a...
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