Marketing

Marketing & merchandising tips to help your store thrive

Foot traffic may be strong, inventory may be right and customer reviews online shout out you’re your store is stellar. Despite these strong attributes, however, sales don’t always add up to what you want them... more »

Light Up Your Sales Great in-store lighting can lead to more sales

Specialty store lights should add drama and excitement to the customer shopping experience, boosting sales by attracting and intriguing the target market. If you have a specialty store, you can expect your customers to respond... more »

National Retail Federation survey shows consumers eager for digital holiday

It’s the most wonderful time of the year for millions of Americans. According to the National Retail Federation’s Holiday Consumer Spending Survey conducted by Prosper Insights and Analytics, consumers celebrating Christmas, Hanukkah and/or Kwanzaa will... more »

Jayden Star launches new program to boost holiday sales

After months of planning, Jayden Star has launched a top-of-counter program to enhance holiday add-on sales for retailers nationwide. “This program is going to be an integral part of making our customers successful during the... more »

Getting Social

When it comes to making a purchase decision, consumers generally follow a routine regardless if they are buying a big ticket item or an everyday necessity. Although routines may vary, there are common steps that... more »

Expert Christi Tasker makes sense of social media landscape during AmericasMart

Trying to stay up on social media can lead to social unrest for small to medium business owners. That’s why there are experts on the subject, such as Christi Tasker of PuTTin’ Out, a social... more »

Editor’s Letter: Partners for Success

As we spring forward, it’s a great time for spring-cleaning and goal setting. What are your goals for the year? Whether it is increasing business, raising awareness, rebranding... more »

Editor’s Letter: Websites – Your first impression

Heading to the Web to check out a new restaurant, museum, zoo or just about any other business prior to trying it is commonplace in today's society.We want an idea of what we're getting into... more »