Marketing

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »

Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »

Lessons Learned

In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could... more »

Trick or Tweet

Step aside Casper. Halloween's grown up and going to the birds. Why Birds?Birds have always been part of dark folklore. Ancient cultures viewed crows, ravens, owls and vultures as evil and demonic. There's something inherently... more »

Light On!

Not only is your store's lighting important to showcase your merchandise with flair; it's also an important part of your operating budget. Find out how you can get maximum impact for minimum investment. Lighting can... more »

Make Your Store Pinteresting!

Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months... more »

Cash in on Cash Mobs

A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't... more »

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »