Marketing

The Power of Focal Points in Store Design

Brick-and-mortar stores have one prominent competitive advantage over the quick-click sale. They have the capacity to engage and direct customers through thoughtful and expressive displays. Understanding the influence of powerful environments and designing a focal... more »

Making Facebook work for your business

Here are 10 very basic things to do to make sure your Facebook page is working for you and not against you. No. 1: Choose a custom username and URL. Does the URL on your... more »

Text Messaging Services: Are They Right For You?

Every few years, store owners are presented with a new technology to help them improve their reach with customers. First it was email, then social media, and now many marketing experts are recommending using text... more »

Maximizing Your Retail Real Estate: 5 Tips to Strengthen Your Store Merchandising

Effectively managing a retail store is no easy task. After all, you have a long list of things to maintain, oversee, accomplish and constantly seek out to ensure your business is strong and healthy. One... more »

Retailers welcome Supreme Court free speech ruling on credit card swipe fees

The National Retail Federation welcomed a U.S. Supreme Court ruling today that First Amendment free speech rights should be considered when determining how merchants show consumers credit card swipe fees that drive up the price... more »

ADI holiday shopping predictions

About six weeks ago, Adobe made some holiday spending predictions for 2016, including: Black Friday will hit $3 billion for the first time Just 5 percent of customers will drive 35 percent of revenue Price-conscious... more »

Marketing & merchandising tips to help your store thrive

Foot traffic may be strong, inventory may be right and customer reviews online shout out you’re your store is stellar. Despite these strong attributes, however, sales don’t always add up to what you want them... more »
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Light Up Your Sales Great in-store lighting can lead to more sales

Specialty store lights should add drama and excitement to the customer shopping experience, boosting sales by attracting and intriguing the target market. If you have a specialty store, you can expect your customers to respond... more »

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