Marketing

Expert Christi Tasker makes sense of social media landscape during AmericasMart

Trying to stay up on social media can lead to social unrest for small to medium business owners. That’s why there are experts on the subject, such as Christi Tasker of PuTTin’ Out, a social... more »

Editor’s Letter: Partners for Success

As we spring forward, it’s a great time for spring-cleaning and goal setting. What are your goals for the year? Whether it is increasing business, raising awareness, rebranding... more »
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Taking it Outside

Mar Jennings credits a confluence of many factors for the increasing popularity of outdoor entertaining. The lifestyle expert, television host and author of many books including “Life on Mar’s: Creating Casual Luxury,” said increasing eco-consciousness... more »

Planning for Markdowns

Approaching a dreaded yet necessary task for all retailers. In every job there’s that dreaded responsibility that gets pushed aside, dismissed and too often ignored. In retail, that dreaded something is markdowns. Commonly considered a... more »
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Here Comes The Sale

In 2014, weddings are expected to be a $56.3 billion industry nationwide, according to The Wedding Report, Inc., a research company headquartered in Tuscon, AZ, that tracks and forecasts the number of weddings and related... more »

Thank You, Come Again

Your customers are driven by a constant need to be informed, entertained and offered perks and rewards for shopping. How then do you make meaningful connections and build long-term loyalty? While independent retailers like you... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »
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Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image. (more…) more »

Social Connections


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