Marketing

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Analytical, creative store layouts lead to maximum profits

Designing your retail store’s interior is both an art and a science that requires artistry, psychological insights and a little bit of testing. How you organize things can tell your brand’s story, create an immersive... more »

A Haitian Narration

There are few things in this world that match the blissful feeling you get from helping a child, in any capacity. I learned that a while ago and was overjoyed to have a chance to... more »

Majority of Retailers Say Sales up in ’18

Labor is on the mind of a growing number of nonprofit and specialty retailers. When Museums & More asked readers in our annual survey what work-related topic kept them awake at night, labor and staffing... more »

Constant Contact launches integration for Shopify

Constant Contact has launched an integration with Shopify, allowing merchants to send branded, targeted and automated emails to customers, including those who abandoned shopping carts, for higher conversion. The integration is timely with e-commerce sales... more »

The Power of Focal Points in Store Design

Brick-and-mortar stores have one prominent competitive advantage over the quick-click sale. They have the capacity to engage and direct customers through thoughtful and expressive displays. Understanding the influence of powerful environments and designing a focal... more »

Making Facebook work for your business

Here are 10 very basic things to do to make sure your Facebook page is working for you and not against you. No. 1: Choose a custom username and URL. Does the URL on your... more »

Text Messaging Services: Are They Right For You?

Every few years, store owners are presented with a new technology to help them improve their reach with customers. First it was email, then social media, and now many marketing experts are recommending using text... more »