Marketing

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Analytical, creative store layouts lead to maximum profits

Designing your retail store’s interior is both an art and a science that requires artistry, psychological insights and a little bit of testing. How you organize things can tell your brand’s story, create an immersive... more »

A Haitian Narration

There are few things in this world that match the blissful feeling you get from helping a child, in any capacity. I learned that a while ago and was overjoyed to have a chance to... more »

Upcoming Trade Shows

Dec 2 – 5

One of a Kind Holiday Show

Chicago, IL USA
Dec 5 – 8

Grand Strand Gift & Resort Merchandise Show

Myrtle Beach, SC USA
Dec 10 – 12

Helen Brett Holiday Market

Gonzales, LA USA
Jan 5 – 7, 2022

Surf Expo

Orlando, FL USA
Jan 5 – 11, 2022

Dallas Total Home & Gift Market

Dallas, TX USA
Jan 6 – 9, 2022

Lightovation: Dallas International Light Show

Dallas, TX USA
Jan 11 – 13, 2022

Halloween & Party Expo Virtual Experience

Las Vegas, NV USA
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