Marketing

Small Space, Big Appeal

Last year I attended MSA Forward in San Diego. During my time there I attended several educational sessions, and one common challenge stood out as I listened to retailers in attendance. Many managers and buyers... more »
Selling CBD? Cover image

Selling CBD?

As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Social Connections


Nominate someone for this year's Gift + Stationery 40 Under 40 Awards! We will be honoring 40 outstanding individuals making their marks in the industry. Nominations are encouraged from all segments of the industry – men and women who are demonstrating innovation, creativity, and commitment.Read more about the criteria and eligible candidates and nominate here:giftshopmag.com/gift-stationery-40-under-40-nomination-form/?oly_enc_id=Nomination deadline: May 26, 2023(Sponsored by Las Vegas Market)#40u40 #giftstationery40u40 #retail #giftshop #leadership #innovation #creativity #industryleaders ... See MoreSee Less
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Upcoming Trade Shows

Mar 28 – 30

Fair Trade Federation Conference and Expo

Long Beach, CA USA
Apr 27 – 28

Noted: The Greeting Card Expo

San Francisco, CA USA
Apr 28 – 30

One of a Kind Spring Show

Chicago, IL USA
May 9 – 10

Surtex 2023

New York City, NY USA
Jun 21 – 27

Dallas Total Home & Gift Market

Dallas, TX USA
Jul 11 – 17

Atlanta Market

Atlanta, GA USA
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