Marketing

Small Space, Big Appeal

Last year I attended MSA Forward in San Diego. During my time there I attended several educational sessions, and one common challenge stood out as I listened to retailers in attendance. Many managers and buyers... more »
Selling CBD? Cover image

Selling CBD?

As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market... more »

Power of Loyalty

A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some... more »

Building the List

Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to... more »

Marketing to Shoppers Under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Marketing to shoppers under 40

“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried... more »

Mobile devices are important to in-store retail buying

Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help... more »

Ways to Create an Instore Experience to Wow Millenials and Gen Z

Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes... more »

Social Connections


Introducing Viva Magenta: Pantone’s 2023 Color of the Year. Pantone describes the 2023 Color of the Year as a nuanced crimson red tone that presents a balance between warm and cool. PANTONE 18-1750 Viva Magenta is also a hybrid color, said by Pantone to comfortably straddle the physical and virtual, evocative of the multi-dimensional world. “Viva Magenta is a transformative red tone capable of driving design to create a more positive future,” the company said.📸: Huge ... See MoreSee Less
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Upcoming Trade Shows

Dec 16 – 18

Mid-South Jewelry and Accessories Fair

Memphis, TN USA
Jan 4 – 6, 2023

Surf Expo

Orlando, FL USA
Jan 4 – 10, 2023

Dallas Total Home & Gift Market

Dallas, TX USA
Jan 10 – 12, 2023

Halloween & Party Expo Virtual Experience

Las Vegas, NV USA
Jan 10 – 16, 2023

Atlanta Market

Atlanta, GA USA
Jan 10 – 13, 2023

Lightovation: Dallas International Light Show

Dallas, TX USA
GS+ Fall 2022 cover
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