Marketing
Last year I attended MSA Forward in San Diego. During my time there I attended several educational sessions, and one common challenge stood out as I listened to retailers in attendance. Many managers and buyers...
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As the popularity of cannabidiol (CBD) products continues to grow, many specialty gift retailers may be wondering if that's a market they should serve. And with a new study from BDS Analytics and Arcview Market...
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A gift shop’s bottom line can sometimes live and die by repeat business, as loyal customers come more frequently and typically spend more on a given visit. That’s why savvy retailers take part in some...
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Some people seem to think email is dead — but the reality is, it is still very much alive. While some businesses have guest books with thousands of email addresses and no idea what to...
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“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried...
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“Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns – such as KFC’s Kentucky Fried...
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Physical stores still play a major role in most Americans’ shopping journey, according to a recent survey conducted by Kelton Global for RetailMeNot. But phones are an important part of a store’s success, and help...
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Want to know something strange? Less than one-third of millennial consumers are motivated by advertising — according to a Retail Dive article — and Gen Z is more easily swayed by endorsements from what Forbes...
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