Marketing

Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image. (more…) more »

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »

GIFT SHOP and ONE COAST Makeover Contest

Donna Simmons from Duck Duck Goose in Dacula, GA, was the lucky winner of the makeover contest. Check out the dramatic results! GIFT SHOP magazine and OneCoast brought back the popular makeover contest this year.... more »

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »

Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »

Lessons Learned

In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could... more »

Trick or Tweet

Step aside Casper. Halloween's grown up and going to the birds. Why Birds?Birds have always been part of dark folklore. Ancient cultures viewed crows, ravens, owls and vultures as evil and demonic. There's something inherently... more »

Light On!

Not only is your store's lighting important to showcase your merchandise with flair; it's also an important part of your operating budget. Find out how you can get maximum impact for minimum investment. Lighting can... more »