Marketing

Light On!

Not only is your store's lighting important to showcase your merchandise with flair; it's also an important part of your operating budget. Find out how you can get maximum impact for minimum investment. Lighting can... more »

Make Your Store Pinteresting!

Pinterest seems like the perfect social media platform in an industry where visual impact counts for a lot. Here's a peek at the hot new social media tool that's making waves.It was a few months... more »

Cash in on Cash Mobs

A grassroots-induced retail phenomenon means good news for your gift shop. Find out how you can create lasting positive effects from a cash mob. A typical Thursday night, during the middle of winter nonetheless, isn't... more »

Money for Nothing!

No such thing as a free lunch? Think again! Here are five ways to market your store online for free. You can effectively market your business online for free and increase traffic to your store... more »

Surf the Boards

Not sure what boards to set up on Pinterest? Here are some ideas.In addition to offering another place to showcase your wares, Pinterest provides the opportunity to learn more about your customers by giving you... more »

Social Networking

Networking in a 'fan,' 'like,' 'follow' worldAny profitable businessperson will tell you that networking was integral in their success. Meeting and interacting with people in your industry provides you with connections you need to move... more »

Sales Surge
on Small Business Saturday

Gift retailers cash in on second annual event which spurred an estimated 
103 million Americans to shop at independently owned businesses. Elizabeth Sullivan was ready. In anticipation of Small Business Saturday, November 26, the co-owner... more »

Want More Traffic? Hit the Road

If you're tired of waiting for customers to come to you, why not go to them? Taking your store to new venues is a great marketing strategy when done right. Katie Goodine loves home parties.... more »

Attention, Shoppers!

Signs advertising sales can be fun and attention-grabbing; they need not reek of desperation. An effective sign is:1 VisibleAn effective sign is large and legible enough to grab shoppers' attention.2 CreativeAn effective sign is creative... more »

Making Web Communications Mobile-Friendly

You send out email blasts and your store has a powerful website. But all that would be pointless if your customer couldn't see either with her mobile device. Here's how to make your communications mobile-friendly.... more »