Marketing

Twitter 101

You have a store website and a Facebook fan page. If you're ready to make the move to Twitter, here are some basics to get you started.What is Twitter? It is an online social network... more »

You must have heard of the key players by now—Foursquare, Gowalla and more. Find out how you can use location-based social networking to attract customers to your store.Have you ever wished that you could instantly... more »

Public Relations, Social Media and Blogs: They Go Hand-in-Hand

Bloggers have staked out a strong claim as the latest peddler of news and opinion in a field that had been ruled by print and broadcast journalists, and the most conspicuous in the era of... more »

10 Tips for Building a Revenue-Generating Mailing List for Email Marketing

While the philosophers debate whether a tree falling in a forest makes a sound when no one is around to hear it, small retail business owners are more concerned about the realities of email marketing... more »

Writing on the Wall

When you think in-store marketing and branding, do you ever think of using your store's walls? While they might not be considered traditional marketing vehicles, a flat expanse of in-store space might just be crying... more »

You’ve Got Mail!

1. Add good, contextual links back to your store. They are great for web traffic and to generate additional interest in your store. Be sure to limit the number of links that send readers away... more »

Get ‘Em to Your Store

Before hosting her event, retailer Patti Harbin of In-Courage in San Antonio, TX, used promotional materials from Lolita to create this gorgeous invite. Because she was strapped for time, she distributed the invitations at local... more »

Message in a Bag

1. The bright red store bags from Lululemon incorporate fun messages that emphasize the store's philosophy of helping customers live healthier, more fun lives. Eye-catching red color and trendy messages make this bag a winner.... more »