Marketing

Cause Marketing

Working hard to raise sales and charity dollarsAs retailers, you are bombarded with a million tasks on your to-do lists. Thinking about others is not always top of mind when your immediate list of goals... more »

Community Matters!

Your point of differentiation from big boxes stores applies to more than just your product mix. It extends to the larger community as well. Here are five actionable marketing ideas for outreach that are well... more »

Branding Basics

A consistent branding strategy represents a business’ personality and creates a strong store image. (more…) more »

Think Pink

Women’s enormous buying power translates to a lucrative demographic segment as long as you know what makes them tick. Women make up half the population – 50.8%, to be precise, according to the U.S. Census... more »

GIFT SHOP and ONE COAST Makeover Contest

Donna Simmons from Duck Duck Goose in Dacula, GA, was the lucky winner of the makeover contest. Check out the dramatic results! GIFT SHOP magazine and OneCoast brought back the popular makeover contest this year.... more »

Doing Good

Giving back to your community is not only a feel-good exercise, it’s a strong marketing tool in your arsenal. See how two winning retailers do just that. What goes around comes back around. Gift shops... more »

Eventful Endeavors

Hosting an in-store event is a grand way to attract new customers, increase sales, gain exposure for your retail store and distinguish it from the competition. With a little creativity and careful planning, you can... more »

Lessons Learned

In-store classes bring more visits, increased sales and best of all – loads of fun! Here's a primer on how to pick and host the right class for your gift shop.Andrea Krakovsky, of Re-Inspiration, could... more »