Summer 2009
Get ‘Em to Your Store By Poornima Apte

Before hosting her event, retailer Patti Harbin of In-Courage in San Antonio, TX, used promotional materials from Lolita to create this gorgeous invite. Because she was strapped for time, she distributed the invitations at local salons and stores in town. Harbin got the cards printed from Postcard Press (the company is now called Next Day Flyers) based in California. Note that Harbin’s marketing collaboration with a local restaurant—Pam’s Patio Kitchen—is clearly outlined in the invitation copy.

Poornima Apte

Poornima Apte is an award-winning experienced freelance writer and editor. Learn more at

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